Month 1 Deliverable
Foundation
Quick Launches
Stop the bleeding. Four changes to the existing site in Week 1.
The new site takes 8 weeks.
Your sales team can't wait 8 weeks.
These four changes go live on the existing site immediately.
Quick Launch 1 - Consultation CTA
Request a Demo
- Replace "Contact Us" with a clear action CTA
- Add to every page - header and inline
- Form: Facility type, current robotics, timeline
- "We'll follow up within 24 hours"
- Mobile: Sticky CTA bar at bottom of screen
Quick Launch 2 - First U.S. Surgery Story
Providence St. Joseph
- Move first U.S. surgery from buried news to homepage prominence
- Dr. Westbroek's story is the single most powerful sales tool
- Clinical narrative, not a press release rewrite
- Builds credibility with surgeons and procurement
Quick Launch 3 - FDA Clearance Badge
FDA Cleared
- Add above the fold on homepage hero
- Addresses the #1 buyer objection immediately
- Trust mark: "FDA Cleared for Spine Surgery (2022)"
- Link to dedicated FDA clearance detail page
Quick Launch 4 - Product Navigation
Add Op.n to the nav
- Currently no dedicated product page in main navigation
- Add "Platform" or "Op.n" to primary nav
- Create basic product page (2,000 words)
- Landing page for sales team to send prospects
Technical Quick Wins
- Add hreflang tags - 1-2 hours, prevents French content showing to U.S. users
- Add canonical tags - prevents duplicate content penalties
- Add Open Graph tags - LinkedIn sharing critical for B2B
- Fix French URL slugs - /a-propos to /about
- Add U.S. address to footer - Franklin, TN headquarters
Implementation Timeline
Day 1
CTA + Badge
CTA buttons sitewide
FDA clearance badge
Mobile sticky bar
Day 2
Surgery Story
First surgery prominence
Homepage feature
Clinical narrative
Day 3
Product Nav
Op.n in primary nav
Basic product page
Sales-ready link
Day 4-5
Technical SEO
hreflang tags
Canonical + OG tags
URL slugs + footer
Expected Impact
15-25%
Organic traffic increase
in 30 days
10-20%
Conversion rate increase
from CTAs
100%
More sendable - sales team
has a product page link
Five days of work.
Immediate impact.
These fixes stop the site from actively hurting the sales effort while the full rebuild takes shape.